Web & UX Design
Vaonova
Why do some projects need more than one pair of hands?
Vaonova started there.
Not with services, or positioning, but with that question.
Some problems don’t fit neatly into one discipline. A website needs a product mindset. A physical object needs brand thinking. Content needs engineering constraints. And suddenly, working alone stops making sense.
Vaonova exists for that middle ground.
Services:
• Strategic Design
• Web & Visual Design
• Product Design
• Brand & Identity
Industry:
• Design Agency
• Branding
• Physical Products
• Digital Products
The team:
• Co-founders (me)
• Content specialist
• Industrial/product designer
• Engineer
Year:
2025
What is Vaonova
Four people, different backgrounds, brought together when a project asks for more than a single skillset.
Sometimes it’s web.
Sometimes it’s industrial design.
Sometimes content, structure, engineering — often all at once.
There’s no fixed formula. That’s intentional.
Project overview
Vaonova works with clients who already know they don’t need a freelancer.
They need a small team that can think together, adjust quickly, and stay close to the problem.
Projects tend to be high-end, not because of price, but because of expectation. These are clients who care about decisions, not just deliverables.
Scope of work
Designing Vaonova’s own website was uncomfortable in a useful way.
It couldn’t oversimplify the work — but it also couldn’t explain everything. The goal wasn’t to convince. It was to signal how we think, how we collaborate, and who we work best with.
So the site was shaped to feel open, calm, and deliberate.
Projects are shown without decoration. Text is sparse on purpose. The structure leaves room for interpretation.
If someone needs to be sold, the site won’t do that work.
Final result
The site slowly became a filter.
People who reach out usually arrive with context. They’ve seen the work, understood the range, and already know what kind of collaboration they’re looking for.
Traffic grew steadily, mostly through referrals and organic search. But the more telling change was qualitative: fewer generic requests, more thoughtful conversations.
That was the real metric.
A quiet takeaway
Building your own studio forces honesty.
You can’t hide behind frameworks when it’s your name on the page. Every decision reflects what you’re willing to stand behind — and what you’re not.
Vaonova isn’t meant to scale endlessly.
It’s meant to stay sharp.