Writing UX
Insights, strategies, and stories from the frontlines of UX
My approach
Finding real solutions for real humans
Behavioral Insights
I analyze user behaviors and interactions to uncover opportunities for impactful improvements that simplify daily tasks.
Data-Driven Design
Every decision is backed by data, ensuring measurable success and alignment with real user needs at every stage.
Collaborative Innovation
Partnering with stakeholders and users, I lead co-creation sessions to minimize risks and deliver purposeful designs.
Resume
+7 years learning from users
Yara Iberian
Senior UX Designer
- I lead a design team to build advanced crop management tools, integrating automation and app mapping.
- Created scalable design systems, ensuring consistency and accelerating feature delivery by 20%.
- Increased user adoption through accessible onboarding flows and optimized user journeys.
Santander Consumer Finance
UX Designer
- Enhanced digital platform experiences, reducing task completion times by 30%.
- Designed features based on user research and analytics, increasing satisfaction.
- Delivered intuitive wireframes and prototypes, aligning with business and user goals.
TIM
UX Designer
- Delivered end-to-end UX/UI solutions for healthcare, finance, and e-commerce projects.
- Facilitated workshops to align stakeholders, enhancing collaboration and project workflows.
- Created high-fidelity prototypes that expedited decision-making and reduced revisions.
Gransolar
UX Designer
- Digitized solar energy management tools, reducing manual workflows.
- Improved platform performance with 50% faster load times, enhancing user experience.
- Designed responsive, user-friendly interfaces for web and mobile platforms.
BrandsHub
Web Designer
- Designed and implemented a web content management system, improving user experience.
- Conducted usability studies on company intranet sites, e-commerce sites, and mobile applications.
ZeroAgencia
Web Designer
- Developed efficient prototypes and coded HTML, CSS, and JavaScript to bring approved designs to life.
- Supported marketing teams in designing engaging digital assets for online campaigns.
Caita G8 Corp.
Graphic & Web Designer
- Designed and developed an e-commerce platform connected to inventory systems using WordPress, HTML, CSS, and PHP.
- Automated communication processes to enhance user experience.
Background
My story goes beyond projects
With 7 years of experience, I’ve learned to lead teams in crafting user-centered digital solutions. By focusing on strategic design, user research, and scalable design systems, I’ve improved experiences across diverse industries. I’m passionate about creating accessible, innovative products that drive real results.
My education
CEI Design & Marketing School
Focusing on practical and theoretical study of interface design and user experience (UX/UI) using Figma, HTML, CSS3 and Javascript, where, in addition to the main structures, it deepens the animation of elements, to make an attractive and dynamic websites with a profile of front-end developer.
Esneca Business School
The postgraduate degree in graphic design provides knowledge and skills to certify a multifaceted professional in graphic design. This postgraduate program teaches how to handle the most important tools of graphic design and 3D design.