Web & UX Design
NKIP Consulting
Have you ever tried to put people first… and realized the tools around them weren’t made for that?
That was the first thing that struck me about NKIP Consulting.
They had deep experience in helping companies and individuals with recruitment, development, culture, coaching, and transitions — but their digital doorway didn’t open those strengths clearly. What looked like warmth and professionalism in real life felt… harder to grasp on the screen.
My task, through Tu Idea Mola, wasn’t to rethink who they were.
It was to help their website finally match what they do.
Services:
• Web Design
• Web Development
• Experience Refinement
• Front-end Implementation
Industry:
• Human Resources
• Consulting
The team:
• Business stakeholders
• Agency team (Tu Idea Mola)
• Web design & development (me)
Year:
2023
What is NKIP Consulting
NKIP Consulting is a Barcelona-based HR consulting firm that works with both companies and individuals.
For organizations, they offer selection & assessment, leadership development, culture work, coaching, and tailored human resources projects.
For individuals, they provide support in career transitions, self-awareness, and professional development.
Project overview
When they approached us, there was a sense that the website had a lot of information — but people weren’t quite connecting it to the human way the team works.
The project wasn’t about adding more pages.
It was about clarity and trust.
NKIP’s strength isn’t in buzzwords.
It’s in relationships, in listening, in nuance.
The website needed to help visitors feel that before they even called.
Scope of work
We started by taking apart the content they already had to see where the real value lived, not the policy, not the services list, but the human focus behind them.
Then we structured the site to reflect what people are usually asking when they first land:
“Can this help me find the right job?”
“Can this help us build better teams?”
“Will they understand my situation?”
WordPress became the platform because it allowed the NKIP team to update and evolve content
The layout and wording were refined to convey approachability rather than authority — the way people would speak face-to-face.
I worked on the technical side too: installation, templates, content integration, and practical guidance so the team could make edits themselves later.
No jargon. No heavy language. Just a place where someone curious could arrive and feel understood.
Final result
The result was a site that felt, to people, like the team behind it.
The NKIP team could update pages without needing support every time. They could add blog posts, event updates, or new service descriptions on their own.
Over the first months after launch, traffic showed a trend that wasn’t about numbers at the top: people were dwelling on content that mattered to them. And more inquiries came with context, visitors explained what they needed before they asked for a call.
That shift, subtle as it was, changed how the business used its own site.
What this project reinforced
Good consulting is human.
And human experiences don’t come from templates.
This project reminded me that a website doesn’t need to sell a service. It needs to reflect the way the people inside it think and behave. When the first impression matches that — it changes how people respond.