Web & UX Design
Blablableo
What does a restaurant look like when the idea comes before the rules?
That was the question behind Blablableo.
Not how to fit into Barcelona’s food scene, but how to stand slightly outside of it.
Services:
• Web Design
• Web Development
• Technical Setup
• Client Training
Industry:
• Hospitality
• Food & Beverage
The team:
• Restaurant founders
• Agency team (Tu Idea Mola)
• Web design & development (me)
Year:
2022
What is Blablableo
Blablableo is a restaurant concept born in Barcelona with a clear personality.
It’s informal, experimental, and not particularly interested in doing things the traditional way.
Their audience is young, curious, and comfortable with things that feel a bit different.
The brand didn’t need to be explained — it needed to be expressed.
Project overview
This project came through Tu Idea Mola, the agency I was working with at the time.
The challenge wasn’t lack of ideas.
It was direction.
Blablableo already had a strong concept, but translating that into a digital space required balance. The site needed to feel disruptive and fresh without becoming confusing or hard to use. Something that matched the restaurant’s tone, but still worked when someone just wanted to check where it was or what it offered.
Scope of work
The website was built in WordPress using Divi, starting from a clean technical setup.
I handled the installation, configuration, and overall structure, making sure the foundation was solid before layering personality on top. The design leaned into bold choices, unconventional layouts, and a more playful rhythm, aligned with the audience the restaurant wanted to attract.
Once the site was live, I prepared a simple guide so the team could publish updates themselves, add content, and keep the site alive without depending on the agency for every small change.
The goal was freedom, not perfection.
Final result
The final website feels like the place it represents.
Visitors get a quick sense of Blablableo’s personality before even stepping inside. The site supports discovery, sharing, and curiosity — especially on mobile, where most of the audience first encounters it.
Since launch, the website has served as a steady reference point for new visitors, social traffic, and word-of-mouth recommendations. More importantly, it gave the team a tool they could actually use, update, and adapt as the concept evolved.
The site didn’t try to calm the brand down.
It learned how to speak its language.
Key learnings
Not every product needs refinement, some need honesty.
This project was a reminder that good digital work doesn’t always mean restraint. Sometimes it means understanding when to let personality lead, even if that makes things a little less tidy.
When the audience feels seen, clarity follows.