Web & UX Design
Bohemia Bay Studio
What happens when a brand grows, but its website stays behind?
That was the quiet tension behind Bohemia Bay Studio.
The business was doing well. The work was strong.
The website, however, was no longer telling the same story.
The goal wasn’t to start over.
It was to realign.
Services:
• Experience Design
• Visual Redesign
• Web development
• Performance & SEO Improvements
Industry:
• Creative services
• Photography
The team:
• Founder
• Business stakeholders
• Design & development (me)
Year:
2019
What is Bohemia Bay Studio
Bohemia Bay Studio is a photography studio working with clients who value aesthetics, detail, and craft.
Their audience isn’t looking for the cheapest option, they’re looking for quality, taste, and trust.
The studio already had an online presence, but it reflected an earlier stage of the business and didn’t fully match the level of work being produced.
Project overview
The founder reached out with a clear concern:
the website existed, but it wasn’t working as it should.
Performance issues were holding it back. Search visibility was limited.
And visually, the site didn’t yet reflect the type of clients the studio wanted to attract.
The challenge wasn’t to reinvent the brand.
It was to help the website step into the same room as the photography.
Scope of work
The first step was understanding who the site was really for.
This wasn’t about reaching more people — it was about reaching the right ones. Clients with a creative eye, an appreciation for photography, and the budget to invest in it.
The design moved toward a quieter, more elegant direction. More space. Fewer distractions. A layout that let images breathe and lead the experience.
At the same time, the technical foundation of the WordPress site was reworked. Performance and SEO issues were addressed so the site could load faster, rank better, and support the business instead of slowing it down.
Final result
The updated site feels calmer, clearer, and more confident.
After launch, page speed improved and search visibility increased, helping the studio reach a more relevant audience. Visitors spent more time viewing galleries and navigating the site, engaging with the work rather than fighting the interface.
Most importantly, the nature of incoming inquiries shifted.
Fewer price-driven requests. More conversations with clients who already understood the value of the work before making contact.
The website stopped trying to speak loudly.
It started speaking precisely.
What this project reinforced
Photography doesn’t need explanation, it needs space.
This project was a reminder that good design often means stepping back and letting the work take the lead. When the experience feels intentional and restrained, it attracts people who are already aligned.
And that alignment changes everything.