Writing UX
Insights, strategies, and stories from the frontlines of UX
My approach
Finding real solutions for real humans
Behavioral Insights
I analyze user behaviors and interactions to uncover opportunities for impactful improvements that simplify daily tasks.
Data-Driven Design
Every decision is backed by data, ensuring measurable success and alignment with real user needs at every stage.
Collaborative Innovation
Partnering with stakeholders and users, I lead co-creation sessions to minimize risks and deliver purposeful designs.
Resume
+7 years learning from users
Yara Iberian
Senior UX Designer
I lead a team of 3 designers to create two complex applications that optimize harvests, including advanced mapping and management tools.
Implemented iterative processes that reduced development time by 20%.
Achieved a 40% improvement in user adoption through accessible and customizable onboarding.
Santander Consumer Finance
UX Designer
Redesigned the information architecture of two major applications, reducing time on key tasks by 30%.
Designed new data-driven functionality, increasing customer satisfaction by 25%.
TIM
UX Designer
I designed and conceptualized comprehensive UI/UX design strategies for various projects within the agency, working with clients in sectors such as healthcare, finance, IT and e-commerce
Gransolar
UX Designer
Digitized B2B tools for solar projects, increasing efficiency in data management by 35%.
Optimized web load times by 50%, improving user experience.
BrandsHub
Web Designer
Helped design & implement a web content management system by 50%, improving user experience.
Conducted usability studies on company intranet sites, internet sites, and software applications
Generated low- & high-fidelity prototypes of websites, web services, applications and control panels
Background
My story goes beyond projects
For over 7 years, I’ve specialized in crafting UX/UI solutions that deliver measurable impact. My career began in Industrial Organization, honing my skills in optimizing complex systems. I later transitioned to design, merging analytical precision with a passion for intuitive, user-centered experiences.
From leading teams to delivering innovative, accessible applications, my focus remains clear: to enhance everyday life through design. I aim to transform challenges into seamless, meaningful interactions, creating solutions that truly make a difference.
My education
CEI Design & Marketing School
Focusing on practical and theoretical study of interface design and user experience (UX/UI) using Figma, HTML, CSS3 and Javascript, where, in addition to the main structures, it deepens the animation of elements, to make an attractive and dynamic websites with a profile of front-end developer.
Esneca Business School
The postgraduate degree in graphic design provides knowledge and skills to certify a multifaceted professional in graphic design. This postgraduate program teaches how to handle the most important tools of graphic design and 3D design.