Reinventing GrassN: Making Precision Farming Easy
As Lead UX Designer, I implemented a Scrum-based approach to streamline design processes, align with development, and reduce waste. By conducting field research, collaborating with data scientists, and focusing on actionable insights, we transformed GrassN into an intuitive and indispensable tool.
The Challenge: Unlocking GrassN’s Full Potential
GrassN was built on a solid foundation—powerful tech, strong data, and a mission to help farmers optimize their pastures. But despite its potential, adoption was lower than expected. Farmers found the interface unintuitive, and the tool wasn’t fully aligned with their daily workflows. We wanted to bridge the gap between innovation and usability.
The Approach: Smarter Workflows, Agile Mindset
To maximize impact, we focused on three key areas:
1. Listening to Farmers
We conducted field visits, interviews, and shadowing sessions to understand the real-world challenges of pasture management. These insights shaped every decision we made, ensuring that GrassN became a tool that fit seamlessly into farmers’ routines.
2. Translating Data into Actionable Insights
As the Lead UX Designer, my role was to bridge the gap between raw data and a seamless user experience. I collaborated closely with the data science team to extract key metrics that truly mattered to farmers. Instead of overwhelming dashboards, we designed a streamlined interface with clear, actionable recommendations based on soil conditions and climate data. By focusing on simplicity and relevance, we ensured that users could make informed decisions quickly, without unnecessary complexity.
A small glimpse into the data we collected to start
3. Implementing Agile UX with Scrum
To keep the process efficient, we introduced Scrum into the design workflow. This helped align our team with developers, minimize unnecessary iterations, and focus on delivering real value in each sprint. Every prototype was tested in real-world conditions, ensuring that we iterated based on actual user feedback, not assumptions.
A Game-Changer for Digital Farming
The redesigned GrassN delivered tangible results:
40% increase in adoption—a more intuitive experience led to greater engagement.
20% faster decision-making, thanks to clear and actionable recommendations.
Industry recognition as a key tool in agricultural digitalization.
By embracing an agile approach and focusing on real user needs, we transformed GrassN into a seamless, efficient, and indispensable tool for modern farmers.
Answers post launch to 100 farmers
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