{"id":2359,"date":"2025-12-18T19:34:21","date_gmt":"2025-12-18T19:34:21","guid":{"rendered":"https:\/\/mariagoudet.com\/?p=2359"},"modified":"2025-12-18T19:35:45","modified_gmt":"2025-12-18T19:35:45","slug":"bocado-delivery","status":"publish","type":"post","link":"https:\/\/mariagoudet.com\/es\/bocado-delivery\/","title":{"rendered":"Bocado delivery"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2359\" class=\"elementor elementor-2359\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a70e35 e-con-full e-flex jltma-glass-effect-no e-con e-parent\" data-id=\"0a70e35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e658048 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e658048\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e0a4481 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e0a4481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1612be2 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1612be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bocado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74de79b elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"74de79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"543\" data-end=\"610\"><strong data-start=\"543\" data-end=\"610\">\u00bfC\u00f3mo mantener a alguien sonriendo mientras espera su comida?<\/strong><\/p><p data-start=\"612\" data-end=\"784\">\u00c9sa era la peque\u00f1a pregunta detr\u00e1s de Bocado, y silenciosamente se convirti\u00f3 en la gran pregunta.<br data-start=\"689\" data-end=\"692\" \/>No se trata de \u201cc\u00f3mo dise\u00f1ar otra aplicaci\u00f3n de entrega a domicilio\u201d, sino de \u201cc\u00f3mo hacer que la espera se sienta menos como espera\u201d.<\/p><p data-start=\"786\" data-end=\"947\">Las entregas no son instant\u00e1neas.<br data-start=\"818\" data-end=\"821\" \/>Son momentos de expectativa, tiempo que los usuarios suelen pasar refrescando pantallas o sin estar seguros de si su pedido va por buen camino.<\/p><p data-start=\"949\" data-end=\"1045\">Bocado fue concebido como un concepto donde el tiempo de espera en s\u00ed mismo se convierte en parte de la experiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b1464 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"84b1464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"948\" height=\"632\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/9b90ed130802715.6188597da208b.webp\" class=\"attachment-large size-large wp-image-2361\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/9b90ed130802715.6188597da208b.webp 948w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/9b90ed130802715.6188597da208b-300x200.webp 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/9b90ed130802715.6188597da208b-768x512.webp 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/9b90ed130802715.6188597da208b-18x12.webp 18w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed5ef20 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"ed5ef20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f136a3 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"8f136a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247ab1d jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"247ab1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tServicios:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Dise\u00f1o conceptual<br>\n\u2022 Experiencia m\u00f3vil<br>\n\u2022 Exploraci\u00f3n de interacciones\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821ffc7 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"821ffc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458eb23 jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"458eb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIndustria:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Entrega de comida<br>\n\u2022 Aplicaciones m\u00f3viles<br>\n\u2022 Dise\u00f1o de compromiso\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6f33 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"40a6f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef80bba jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"ef80bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEl equipo:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Lider conceptual\n<br>\n\u2022 Dise\u00f1o UX\/UI (yo)<br>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e348c6f elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"e348c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70343c jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"c70343c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA\u00f1o:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t2024\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01aeb0c e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"01aeb0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c06f81 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4c06f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es Bocado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3f11b elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac3f11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1304\" data-end=\"1466\">La idea detr\u00e1s de Bocado comenz\u00f3 con una idea simple:<br data-start=\"1357\" data-end=\"1360\" \/>La gente no solo quiere que le traigan la comida. Quieren algo <em data-start=\"1425\" data-end=\"1431\">bueno<\/em> Durante el tiempo antes de que llegue.<\/p><p data-start=\"1468\" data-end=\"1688\">Las plataformas de entrega existentes presentan un mapa y un temporizador.<br data-start=\"1522\" data-end=\"1525\" \/>Bocado imagin\u00f3 que <em data-start=\"1546\" data-end=\"1568\">mientras esperas<\/em>, quiz\u00e1s prefieras jugar con tu comida (literalmente) o ganar puntos, no porque tengas que hacerlo, sino porque te resulta divertido.<\/p><p data-start=\"1690\" data-end=\"1778\">Si la espera fue larga, la participaci\u00f3n se convierte en parte del servicio y no en una distracci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e20f5 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49e20f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descripci\u00f3n del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eec1ba elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7eec1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1811\" data-end=\"1887\">Esto no fue un encargo del cliente. Fue una exploraci\u00f3n de dise\u00f1o con una intenci\u00f3n real.<\/p><p data-start=\"1889\" data-end=\"2082\">El concepto planteaba: \u00bfqu\u00e9 pasar\u00eda si la aplicaci\u00f3n hiciera m\u00e1s que simplemente rastrear una ruta? \u00bfY si respetara el tiempo y la atenci\u00f3n, y ofreciera algo que hiciera que la espera se sintiera m\u00e1s corta, m\u00e1s agradable y m\u00e1s gratificante?<\/p><p data-start=\"2084\" data-end=\"2275\">En lugar de filosofar sobre programas de fidelizaci\u00f3n o insignias, la idea se bas\u00f3 en lo cotidiano: un juego peque\u00f1o, interacciones sutiles y mec\u00e1nicas que parecen naturales en un contexto de entrega.<\/p><p data-start=\"2277\" data-end=\"2432\">El resultado no fue un producto terminado, sino una secuencia de pantallas y flujos que tratan la espera <em data-start=\"2370\" data-end=\"2397\">como parte de la experiencia<\/em> en lugar de como a una interrupci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53385ee jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"53385ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alcance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e591562 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e591562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2462\" data-end=\"2523\">El trabajo se centr\u00f3 en las interacciones m\u00f3viles y la l\u00f3gica de participaci\u00f3n.<\/p><p data-start=\"2525\" data-end=\"2555\">Las pantallas fueron dise\u00f1adas para que:<\/p><ul data-start=\"2556\" data-end=\"2831\"><li data-start=\"2556\" data-end=\"2597\"><p data-start=\"2558\" data-end=\"2597\">El proceso de entrega todav\u00eda se sienta claro,<\/p><\/li><li data-start=\"2598\" data-end=\"2660\"><p data-start=\"2600\" data-end=\"2660\">Las acciones principales (navegar, ordenar, rastrear) permanezcan sin fricciones,<\/p><\/li><li data-start=\"2661\" data-end=\"2751\"><p data-start=\"2663\" data-end=\"2751\">El \u201cmomento de espera\u201d se convierta en un camino opcional para la interacci\u00f3n l\u00fadica o para ganar puntos,<\/p><\/li><li data-start=\"2752\" data-end=\"2831\"><p data-start=\"2754\" data-end=\"2831\">Las im\u00e1genes y el movimiento mantengan un tono ligero sin resultar infantiles ni distractores.<\/p><\/li><\/ul><p data-start=\"2833\" data-end=\"2978\">Los prototipos se dise\u00f1aron en Figma con la estructura suficiente para imaginar un uso real, pero lo suficientemente abiertos para evolucionar si este concepto se hubiera convertido en un producto real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7121ae9 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"7121ae9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e06770e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e06770e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42f10b jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a42f10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"414\" height=\"908\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Entrega.jpg\" class=\"attachment-large size-large wp-image-2363\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Entrega.jpg 414w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Entrega-137x300.jpg 137w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Entrega-5x12.jpg 5w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3817335 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"3817335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c5eae63 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"c5eae63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c575147 gallery-spacing-custom jltma-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"c575147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<img decoding=\"async\" width=\"136\" height=\"300\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Juego-136x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"2364,2362,2365,2366\" size=\"medium\" columns=\"2\" link=\"none\" orderby=\"post__in\" include=\"2364,2362,2365,2366\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Juego-136x300.jpg 136w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Juego-5x12.jpg 5w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Juego.jpg 414w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"300\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Pagina-de-Inicio-136x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"2364,2362,2365,2366\" size=\"medium\" columns=\"2\" link=\"none\" orderby=\"post__in\" include=\"2364,2362,2365,2366\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Pagina-de-Inicio-136x300.jpg 136w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Pagina-de-Inicio-5x12.jpg 5w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Pagina-de-Inicio.jpg 414w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"300\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Pantalla-de-menu-136x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"2364,2362,2365,2366\" size=\"medium\" columns=\"2\" link=\"none\" orderby=\"post__in\" include=\"2364,2362,2365,2366\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Pantalla-de-menu-136x300.jpg 136w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Pantalla-de-menu-5x12.jpg 5w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Pantalla-de-menu.jpg 414w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"137\" height=\"300\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Resenas-137x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"2364,2362,2365,2366\" size=\"medium\" columns=\"2\" link=\"none\" orderby=\"post__in\" include=\"2364,2362,2365,2366\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Resenas-137x300.jpg 137w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Resenas-5x12.jpg 5w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Resenas.jpg 414w\" sizes=\"(max-width: 137px) 100vw, 137px\" \/>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d4a321 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"2d4a321\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cafeec jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5cafeec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7544259 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7544259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3007\" data-end=\"3072\">El resultado no fue una aplicaci\u00f3n pulida que pudiera publicarse ma\u00f1ana.<\/p><p data-start=\"3074\" data-end=\"3175\">Era una <em data-start=\"3083\" data-end=\"3112\">familia de pantallas e ideas<\/em> que mostraban c\u00f3mo una aplicaci\u00f3n podr\u00eda tratar la espera como un momento de valor.<\/p><p data-start=\"3177\" data-end=\"3291\">La gente a menudo juzga un servicio por sus deficiencias, ni por sus caracter\u00edsticas.<br data-start=\"3237\" data-end=\"3240\" \/>En la entrega, la brecha m\u00e1s grande es el tiempo de espera.<\/p><p data-start=\"3293\" data-end=\"3547\">Al probar el concepto internamente y en peque\u00f1as revisiones de dise\u00f1o, la idea reson\u00f3 porque no solo <em data-start=\"3398\" data-end=\"3410\">era a\u00f1adir un juego<\/em>. Se entendi\u00f3 que exist\u00eda <strong data-start=\"3439\" data-end=\"3494\">atenci\u00f3n real del usuario en esos minutos antes de la llegada<\/strong> . Y lo trat\u00f3 como algo que val\u00eda la pena dise\u00f1ar.<\/p><p data-start=\"3549\" data-end=\"3703\">Bocado pas\u00f3 a ser menos una cuesti\u00f3n de entrega de comida y m\u00e1s de <em data-start=\"3608\" data-end=\"3632\">experiencia en torno a la comida<\/em>, invitando a las personas a permanecer interesadas en lugar de mirar y cerrar la aplicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f2a7c3 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"8f2a7c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a0501e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"0a0501e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4fdd1 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3b4fdd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-19.png\" class=\"attachment-large size-large wp-image-2057\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-19.png 800w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-19-300x225.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-19-768x576.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-19-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ec675d e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"6ec675d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd0fde elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fcd0fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2133\" data-end=\"2171\"><strong data-start=\"2137\" data-end=\"2171\">Conclusiones clave<\/strong><\/h3><p data-start=\"3749\" data-end=\"3881\">No todo trabajo de dise\u00f1o termina en un producto lanzado.<br data-start=\"3796\" data-end=\"3799\" \/>Parte de ello termina en una comprensi\u00f3n: un ligero cambio en c\u00f3mo vemos el comportamiento del usuario.<\/p><p data-start=\"3883\" data-end=\"4016\">Bocado me record\u00f3 que la espera tambi\u00e9n es parte de la experiencia del cliente y que la atenci\u00f3n durante el tiempo de inactividad se puede moldear con intenci\u00f3n.<\/p><p data-start=\"4018\" data-end=\"4126\">Si piensas en cada momento de inactividad como un espacio en blanco, comenzar\u00e1s a ver oportunidades, no obst\u00e1culos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600b4db e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"600b4db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7954ca elementor-widget__width-inherit elementor-post-navigation-borders-yes jltma-glass-effect-no elementor-widget 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