{"id":2272,"date":"2025-12-17T20:15:49","date_gmt":"2025-12-17T20:15:49","guid":{"rendered":"https:\/\/mariagoudet.com\/?p=2272"},"modified":"2025-12-17T20:32:24","modified_gmt":"2025-12-17T20:32:24","slug":"nkip-consulting","status":"publish","type":"post","link":"https:\/\/mariagoudet.com\/es\/nkip-consulting\/","title":{"rendered":"NKIP Consulting"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2272\" class=\"elementor elementor-2272\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a70e35 e-con-full e-flex jltma-glass-effect-no e-con e-parent\" data-id=\"0a70e35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e658048 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e658048\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e0a4481 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e0a4481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1612be2 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1612be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NKIP Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74de79b elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"74de79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"315\" data-end=\"417\"><strong data-start=\"315\" data-end=\"417\">\u00bfAlguna vez has intentado poner a las personas en primer lugar\u2026 y te has dado cuenta de que las herramientas que las rodean no est\u00e1n hechas para eso?<\/strong><\/p><p data-start=\"419\" data-end=\"481\">Eso fue lo primero que me llam\u00f3 la atenci\u00f3n de NKIP Consulting.<\/p><p data-start=\"483\" data-end=\"773\">Ten\u00edan una amplia experiencia ayudando a empresas e individuos con el reclutamiento, el desarrollo, la cultura, el coaching y las transiciones, pero su <strong data-start=\"623\" data-end=\"642\">imagen digital<\/strong> no mostraba claramente esas fortalezas. Lo que parec\u00eda calidez y profesionalismo en la vida real se sent\u00eda\u2026 m\u00e1s dif\u00edcil de captar en la pantalla.<\/p><p data-start=\"775\" data-end=\"899\">Mi tarea, a trav\u00e9s de <em data-start=\"792\" data-end=\"806\">Tu Idea Mola<\/em>, no era repensar qui\u00e9nes eran.<br data-start=\"840\" data-end=\"843\" \/>Era ayudar a que su sitio web finalmente estuviera a la altura de lo que hacen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d761249 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"d761249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/nkipconsulting.com\/\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"https:\/\/nkipconsulting.com\/\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-external-link-alt\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/nkipconsulting.com\/\" target=\"_blank\" >\n\t\t\t\t\t\t\thttps:\/\/nkipconsulting.com\/\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b1464 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"84b1464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkipcase-1024x717.jpg\" class=\"attachment-large size-large wp-image-2275\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkipcase-1024x717.jpg 1024w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkipcase-300x210.jpg 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkipcase-768x537.jpg 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkipcase-1536x1075.jpg 1536w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkipcase.jpg 2048w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkipcase-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed5ef20 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"ed5ef20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f136a3 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"8f136a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247ab1d jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"247ab1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tServicios:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Dise\u00f1o Web<br>\n\u2022 Desarrollo web<br>\n\u2022Mejora de experiencia<br>\n\u2022 Implementaci\u00f3n de front-end\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821ffc7 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"821ffc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458eb23 jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"458eb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIndustria:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Recursos humanos<br>\n\u2022 Consultor\u00eda\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6f33 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"40a6f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef80bba jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"ef80bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEl equipo:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Representantes de Negocio\n<br>\n\u2022 Equipo de la agencia (Tu Idea Mola)<br>\n\u2022 Dise\u00f1o y desarrollo web (yo)<br>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e348c6f elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"e348c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70343c jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"c70343c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA\u00f1o:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t2023\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01aeb0c e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"01aeb0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c06f81 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4c06f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es NKIP Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3f11b elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac3f11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1224\" data-end=\"1460\">NKIP Consulting es una consultora de RRHH con sede en Barcelona que trabaja tanto con empresas como con particulares.<br data-start=\"1313\" data-end=\"1316\" \/>Para las organizaciones, ofrecen selecci\u00f3n y evaluaci\u00f3n, desarrollo de liderazgo, trabajo cultural, coaching y proyectos de recursos humanos personalizados.<br data-start=\"1456\" data-end=\"1459\" \/>Para las personas, brindan apoyo en transiciones profesionales, autoconciencia y desarrollo profesional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e20f5 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49e20f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descripci\u00f3n del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eec1ba elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7eec1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1812\" data-end=\"1970\">Cuando se acercaron a nosotros, ten\u00edan la sensaci\u00f3n de que el sitio web ten\u00eda mucha informaci\u00f3n, pero la gente no lo relacionaba del todo con la forma humana en que trabaja el equipo.<\/p><p data-start=\"1972\" data-end=\"2051\">El proyecto no consist\u00eda en a\u00f1adir m\u00e1s p\u00e1ginas.<br data-start=\"2015\" data-end=\"2018\" \/>Era sobre reflejar <em data-start=\"2031\" data-end=\"2050\">claridad y confianza<\/em>.<\/p><p data-start=\"2053\" data-end=\"2138\">La fuerza del NKIP no est\u00e1 en las palabras de moda.<br data-start=\"2088\" data-end=\"2091\" \/>Est\u00e1 en las relaciones, en la escucha, en los matices.<\/p><p data-start=\"2140\" data-end=\"2210\">El sitio web necesitaba ayudar a los visitantes a sentir eso incluso antes de llamar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53385ee jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"53385ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alcance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e591562 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e591562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2240\" data-end=\"2405\">Empezamos desmontando el contenido que ya ten\u00edan para <em data-start=\"2303\" data-end=\"2331\">ver d\u00f3nde resid\u00eda el valor real.<\/em>, no la pol\u00edtica, no la lista de servicios, sino el enfoque humano detr\u00e1s de ellos.<\/p><p data-start=\"2407\" data-end=\"2498\">Luego estructuramos el sitio para reflejar lo que la gente suele preguntar cuando ingresa por primera vez:<\/p><ul data-start=\"2500\" data-end=\"2624\"><li data-start=\"2500\" data-end=\"2542\"><p data-start=\"2502\" data-end=\"2542\">\"\u00bfPuede esto ayudarme a encontrar el trabajo adecuado?\"<\/p><\/li><li data-start=\"2543\" data-end=\"2585\"><p data-start=\"2545\" data-end=\"2585\">\u201c\u00bfPuede esto ayudarnos a construir mejores equipos?\u201d<\/p><\/li><li data-start=\"2586\" data-end=\"2624\"><p data-start=\"2588\" data-end=\"2624\">\u201c\u00bfEntender\u00e1n mi situaci\u00f3n?\u201d<\/p><\/li><\/ul><p data-start=\"2626\" data-end=\"2759\">WordPress se convirti\u00f3 en la plataforma porque permiti\u00f3 al equipo de NKIP actualizar y desarrollar el contenido.<br \/><br \/><\/p><p data-start=\"2761\" data-end=\"2889\">El dise\u00f1o y la redacci\u00f3n se refinaron para transmitir <em data-start=\"2807\" data-end=\"2824\">cercan\u00eda<\/em> en lugar de autoridad, la forma en que la gente hablar\u00eda cara a cara.<\/p><p data-start=\"2891\" data-end=\"3042\">Tambi\u00e9n trabaj\u00e9 en la parte t\u00e9cnica: instalaci\u00f3n, plantillas, integraci\u00f3n de contenido y orientaci\u00f3n pr\u00e1ctica para que el equipo pudiera realizar modificaciones por s\u00ed mismo m\u00e1s tarde.<\/p><p data-start=\"3044\" data-end=\"3142\">Sin jerga. Sin lenguaje complejo. Solo un lugar donde alguien curioso pudiera llegar y sentirse comprendido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7121ae9 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"7121ae9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e06770e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e06770e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42f10b jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a42f10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"850\" height=\"568\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip1.jpg\" class=\"attachment-large size-large wp-image-2280\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip1.jpg 850w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip1-300x200.jpg 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip1-768x513.jpg 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip1-18x12.jpg 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3817335 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"3817335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c5eae63 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"c5eae63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c575147 gallery-spacing-custom jltma-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"c575147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<img decoding=\"async\" width=\"300\" height=\"194\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip2-300x194.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"2279,2278,2277,2276\" size=\"medium\" columns=\"2\" link=\"none\" orderby=\"post__in\" include=\"2279,2278,2277,2276\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip2-300x194.jpg 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip2-768x497.jpg 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip2-18x12.jpg 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip2.jpg 851w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"198\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip3-300x198.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"2279,2278,2277,2276\" size=\"medium\" columns=\"2\" link=\"none\" orderby=\"post__in\" include=\"2279,2278,2277,2276\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip3-300x198.jpg 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip3-768x508.jpg 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip3-18x12.jpg 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip3.jpg 854w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"196\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip4-300x196.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"2279,2278,2277,2276\" size=\"medium\" columns=\"2\" link=\"none\" orderby=\"post__in\" include=\"2279,2278,2277,2276\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip4-300x196.jpg 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip4-768x502.jpg 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip4-18x12.jpg 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip4.jpg 849w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"201\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip5-300x201.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"2279,2278,2277,2276\" size=\"medium\" columns=\"2\" link=\"none\" orderby=\"post__in\" include=\"2279,2278,2277,2276\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip5-300x201.jpg 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip5-768x515.jpg 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip5-18x12.jpg 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/nkip5.jpg 849w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d4a321 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"2d4a321\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cafeec jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5cafeec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7544259 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7544259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3171\" data-end=\"3239\">El resultado fue un sitio que, para la gente, era como el equipo que estaba detr\u00e1s de \u00e9l.<\/p><p data-start=\"3438\" data-end=\"3590\">El equipo de NKIP pod\u00eda actualizar las p\u00e1ginas sin necesidad de soporte t\u00e9cnico cada vez. Pod\u00edan a\u00f1adir entradas de blog, actualizaciones de eventos o nuevas descripciones de servicios por su cuenta.<\/p><p data-start=\"3592\" data-end=\"3850\">Durante los primeros meses tras el lanzamiento, el tr\u00e1fico mostr\u00f3 una tendencia que no se basaba en cifras: la gente se centraba en el contenido que les interesaba. Adem\u00e1s, las consultas se presentaban con contexto, y los visitantes explicaban lo que necesitaban. <em data-start=\"3819\" data-end=\"3827\">antes<\/em> de hacer la llamada.<\/p><p data-start=\"3852\" data-end=\"3925\">Ese cambio, aunque sutil, modific\u00f3 el modo en que la empresa utilizaba su propio sitio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f2a7c3 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"8f2a7c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a0501e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"0a0501e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4fdd1 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3b4fdd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-13.png\" class=\"attachment-large size-large wp-image-2051\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-13.png 800w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-13-300x225.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-13-768x576.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-13-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ec675d e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"6ec675d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd0fde elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fcd0fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"3675\" data-end=\"3711\"><strong data-start=\"3679\" data-end=\"3711\">Lo que este proyecto reforz\u00f3<\/strong><\/h3><p data-start=\"3971\" data-end=\"4047\">La buena consultor\u00eda es humana.<br data-start=\"3996\" data-end=\"3999\" \/>Y las experiencias humanas no surgen de plantillas.<\/p><p data-start=\"4049\" data-end=\"4263\">Este proyecto me record\u00f3 que un sitio web no necesita <em data-start=\"4105\" data-end=\"4111\">vender<\/em> un servicio. Necesita <em data-start=\"4135\" data-end=\"4190\">reflejar la forma en que piensan y se comportan las personas que est\u00e1n dentro de ella.<\/em>Cuando la primera impresi\u00f3n coincide con eso, cambia la forma en que responde la gente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600b4db e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"600b4db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7954ca elementor-widget__width-inherit elementor-post-navigation-borders-yes jltma-glass-effect-no elementor-widget elementor-widget-post-navigation\" data-id=\"f7954ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mariagoudet.com\/es\/hulshof-vloeren\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">Hulshof Vloeren<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mariagoudet.com\/es\/gransolar-connect\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Gransolar Connect<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>NKIP Consulting Have you ever tried to put people first\u2026 and realized the tools around them weren\u2019t made for that? 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