{"id":2230,"date":"2025-12-17T19:12:27","date_gmt":"2025-12-17T19:12:27","guid":{"rendered":"https:\/\/mariagoudet.com\/?p=2230"},"modified":"2025-12-17T19:17:32","modified_gmt":"2025-12-17T19:17:32","slug":"santander-mobility","status":"publish","type":"post","link":"https:\/\/mariagoudet.com\/es\/santander-mobility\/","title":{"rendered":"Santander Mobility"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2230\" class=\"elementor elementor-2230\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a70e35 e-con-full e-flex jltma-glass-effect-no e-con e-parent\" data-id=\"0a70e35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e658048 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e658048\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e0a4481 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e0a4481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1612be2 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1612be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Santander Mobility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74de79b elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"74de79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"381\" data-end=\"473\"><strong data-start=\"381\" data-end=\"473\">\u00bfQu\u00e9 sucede cuando un producto necesita atender a dos mundos muy diferentes al mismo tiempo?<\/strong><\/p><p data-start=\"475\" data-end=\"642\">\u00c9se fue el verdadero reto de Santander Mobility.<br data-start=\"529\" data-end=\"532\" \/>Dise\u00f1ar un acuerdo entre personas que rara vez ven el problema desde el mismo lado.<\/p><p data-start=\"644\" data-end=\"800\">En un extremo, los clientes que gestionan el alquiler de su veh\u00edculo.<br data-start=\"693\" data-end=\"696\" \/>Por otro lado, los concesionarios configuran y venden esos coches.<br data-start=\"753\" data-end=\"756\" \/>Dos plataformas, dos audiencias, un ecosistema.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d761249 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"d761249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.santanderconsumer.autosas&#038;hl=es\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"See the app in Google Play\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-external-link-alt\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.santanderconsumer.autosas&#038;hl=es\" target=\"_blank\" >\n\t\t\t\t\t\t\tSee the app in Google Play\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b1464 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"84b1464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/sandercase-1024x683.jpg\" class=\"attachment-large size-large wp-image-2232\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/sandercase-1024x683.jpg 1024w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/sandercase-300x200.jpg 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/sandercase-768x512.jpg 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/sandercase-1536x1024.jpg 1536w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/sandercase-scaled.jpg 2048w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/sandercase-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed5ef20 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"ed5ef20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f136a3 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"8f136a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247ab1d jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"247ab1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tServicios:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Estrategia de experiencia<br>\n\u2022 Dise\u00f1o de producto<br>\n\u2022 Dise\u00f1o de aplicaciones m\u00f3viles<br>\n\u2022 Coordinaci\u00f3n multiplataforma\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821ffc7 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"821ffc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458eb23 jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"458eb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIndustria:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Servicios financieros<br>\n\u2022 Movilidad<br>\n\u2022 Automotriz\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6f33 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"40a6f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef80bba jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"ef80bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEl equipo:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Representantes de Negocio\n<br>\n\u2022 Lider de UX<br>\n\u2022 UX s\u00e9nior (yo)<br>\n\n\u2022 Ingenier\u00eda Android &amp; iOS<br>\n\n\u2022 Ingenier\u00eda web<br>\n\n\u2022 Representantes de concesionarios\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e348c6f elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"e348c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70343c jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"c70343c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA\u00f1o:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t2022-2023\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01aeb0c e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"01aeb0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c06f81 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4c06f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es Santander Mobility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3f11b elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac3f11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1157\" data-end=\"1287\">Santander Mobility es parte del ecosistema de servicios financieros m\u00e1s amplio de Santander, centrado en el arrendamiento de veh\u00edculos y soluciones de movilidad.<\/p><p data-start=\"1289\" data-end=\"1492\">El negocio conecta a clientes, productos financieros y concesionarios, cada uno con diferentes objetivos, expectativas y limitaciones. La experiencia digital deb\u00eda reflejar esa complejidad sin exponerla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e20f5 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49e20f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descripci\u00f3n del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eec1ba elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7eec1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1525\" data-end=\"1578\">El proyecto abarc\u00f3 dos productos que funcionaban en paralelo.<\/p><p data-start=\"1580\" data-end=\"1765\">Un <strong data-start=\"1582\" data-end=\"1596\">dise\u00f1o de aplicaci\u00f3n m\u00f3vil<\/strong>, utilizado por los clientes para gestionar su alquiler de veh\u00edculos.<br data-start=\"1644\" data-end=\"1647\" \/>Y una <strong data-start=\"1653\" data-end=\"1677\">plataforma web para escritorio<\/strong>, utilizado por los concesionarios de autom\u00f3viles para configurar los veh\u00edculos y preparar ofertas para esos mismos clientes.<\/p><p data-start=\"1767\" data-end=\"1852\">Ambos productos depend\u00edan uno del otro.<br data-start=\"1804\" data-end=\"1807\" \/>Si uno fallaba, toda la experiencia se ve\u00eda afectada.<\/p><p data-start=\"1854\" data-end=\"2094\">Me un\u00ed al proyecto como Dise\u00f1adora Senior de UX, trabajando junto a un L\u00edder de UX. A medida que el alcance se expand\u00eda, se hizo evidente que ambas plataformas requer\u00edan una atenci\u00f3n plena. Me encargu\u00e9 de la experiencia m\u00f3vil, mientras que el L\u00edder de UX se centr\u00f3 en la plataforma web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53385ee jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"53385ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alcance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e591562 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e591562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2124\" data-end=\"2169\">El trabajo fue mucho m\u00e1s all\u00e1 de las decisiones de interfaz.<\/p><p data-start=\"2171\" data-end=\"2454\">Cada sprint introdujo nuevas restricciones: requisitos regulatorios, prioridades de negocio, flujos de trabajo de los concesionarios y dependencias t\u00e9cnicas entre equipos. La experiencia m\u00f3vil deb\u00eda ser sencilla y tranquilizadora para los clientes, a la vez que reflejaba las decisiones tomadas previamente por el concesionario.<\/p><p data-start=\"2456\" data-end=\"2657\">Los talleres y las revisiones de sprint regulares ayudaron a coordinar a los diferentes equipos. Tras cada sprint, se realizaron presentaciones extensas, lo que garantiz\u00f3 que el progreso, las compensaciones y los riesgos se comunicaran claramente a las partes interesadas.<\/p><p data-start=\"2659\" data-end=\"2819\">Mi funci\u00f3n pas\u00f3 gradualmente de la ejecuci\u00f3n a la coordinaci\u00f3n, asegur\u00e1ndome de que la experiencia m\u00f3vil se mantuviera coherente mientras se tomaban m\u00faltiples decisiones al respecto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7121ae9 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"7121ae9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e06770e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e06770e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42f10b jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a42f10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"552\" height=\"1024\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-2-552x1024.png\" class=\"attachment-large size-large wp-image-1241\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-2-552x1024.png 552w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-2-162x300.png 162w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-2-768x1425.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-2-828x1536.png 828w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-2-6x12.png 6w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-2.png 902w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3817335 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"3817335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c5eae63 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"c5eae63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c575147 gallery-spacing-custom jltma-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"c575147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2230 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"162\" height=\"300\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-11-162x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-11-162x300.png 162w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-11-552x1024.png 552w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-11-768x1425.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-11-828x1536.png 828w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-11-6x12.png 6w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-11.png 902w\" 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class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"162\" height=\"300\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-2-162x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-2-162x300.png 162w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-2-552x1024.png 552w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-2-768x1425.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-2-828x1536.png 828w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-2-6x12.png 6w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-2.png 902w\" sizes=\"(max-width: 162px) 100vw, 162px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"162\" height=\"300\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-6-2-162x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-6-2-162x300.png 162w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-6-2-552x1024.png 552w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-6-2-768x1425.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-6-2-828x1536.png 828w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-6-2-6x12.png 6w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-6-2.png 902w\" sizes=\"(max-width: 162px) 100vw, 162px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d4a321 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"2d4a321\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cafeec jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5cafeec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7544259 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7544259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2848\" data-end=\"3051\">El resultado fue una aplicaci\u00f3n m\u00f3vil que permit\u00eda a los clientes gestionar su arrendamiento de forma clara y estructurada, junto con una plataforma de escritorio que ayudaba a los concesionarios a configurar los veh\u00edculos y preparar ofertas.<\/p><p data-start=\"3053\" data-end=\"3290\">Juntos, ambos productos formaron un flujo conectado en lugar de herramientas separadas. Los clientes pod\u00edan comprender el estado de su leasing sin problemas, mientras que los concesionarios pod\u00edan trabajar eficientemente sin tener que adaptarse a interfaces orientadas al consumidor.<\/p><p data-start=\"3292\" data-end=\"3557\">El proyecto involucr\u00f3 <strong data-start=\"3313\" data-end=\"3353\">m\u00faltiples equipos y cientos de usuarios<\/strong>Tanto interna como externamente. La adopci\u00f3n y la interacci\u00f3n en el \u00e1mbito m\u00f3vil demostraron que los clientes pod\u00edan navegar por el producto con confianza, incluso cuando la l\u00f3gica de negocio segu\u00eda siendo compleja en segundo plano.<\/p><p data-start=\"3559\" data-end=\"3632\">El \u00e9xito del trabajo no estuvo s\u00f3lo en la simplicidad, sino en la alineaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f2a7c3 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"8f2a7c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a0501e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"0a0501e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4fdd1 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3b4fdd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-12.png\" class=\"attachment-large size-large wp-image-2050\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-12.png 800w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-12-300x225.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-12-768x576.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-12-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ec675d e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"6ec675d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd0fde elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fcd0fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2133\" data-end=\"2171\"><strong data-start=\"2137\" data-end=\"2171\">Conclusiones clave<\/strong><\/h3><p data-start=\"3677\" data-end=\"3737\">La escala no proviene de las caracter\u00edsticas.<br data-start=\"3710\" data-end=\"3713\" \/>Proviene de decisiones.<\/p><p data-start=\"3739\" data-end=\"4026\">Este proyecto fue un recordatorio de que el liderazgo en el dise\u00f1o a menudo significa elegir qu\u00e9 <em data-start=\"3819\" data-end=\"3824\">no<\/em> priorizar, especialmente cuando intervienen muchas voces. Mantener dos plataformas alineadas, dos p\u00fablicos satisfechos y varios equipos avanzando en la misma direcci\u00f3n requer\u00eda m\u00e1s claridad que creatividad.<\/p><p data-start=\"4028\" data-end=\"4095\">Y en las grandes organizaciones, la claridad es lo m\u00e1s dif\u00edcil de dise\u00f1ar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600b4db e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"600b4db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7954ca elementor-post-navigation-borders-yes jltma-glass-effect-no elementor-widget elementor-widget-post-navigation\" data-id=\"f7954ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mariagoudet.com\/es\/blablableo\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">Blablableo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mariagoudet.com\/es\/vaonova\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Vaonova<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Santander Mobility What happens when one product needs to serve two very different worlds at the same time? 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