{"id":1087,"date":"2024-12-16T19:58:07","date_gmt":"2024-12-16T19:58:07","guid":{"rendered":"https:\/\/mariagoudet.com\/?p=1087"},"modified":"2025-12-16T20:59:08","modified_gmt":"2025-12-16T20:59:08","slug":"ux-design-fintech-investment-app","status":"publish","type":"post","link":"https:\/\/mariagoudet.com\/es\/ux-design-fintech-investment-app\/","title":{"rendered":"Investia IAdvisor"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1087\" class=\"elementor elementor-1087\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a70e35 e-con-full e-flex jltma-glass-effect-no e-con e-parent\" data-id=\"0a70e35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e658048 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e658048\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e0a4481 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e0a4481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1612be2 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1612be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investia IAdvisor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74de79b elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"74de79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"840\" data-end=\"912\"><strong data-start=\"840\" data-end=\"912\">\u00bfPor qu\u00e9 tanta gente quiere invertir\u2026 pero nunca da el primer paso?<\/strong><\/p><p data-start=\"914\" data-end=\"1055\">No porque no tengan el dinero.<br data-start=\"952\" data-end=\"955\" \/>M\u00e1s a menudo, porque no se sienten preparados. Todo suena serio, definitivo y un poco abrumador.<\/p><p data-start=\"1057\" data-end=\"1119\">InvestIA cre\u00f3 una soluci\u00f3n para ese preciso momento de duda.<\/p><p data-start=\"1121\" data-end=\"1321\">Un <strong data-start=\"1128\" data-end=\"1166\">espacio privado para nuevos inversores<\/strong>, dise\u00f1ado para ayudarlos a comprender lo que significa invertir <em data-start=\"1222\" data-end=\"1230\">antes<\/em> de pedirles que se comprometan a algo. El objetivo no era forzar decisiones, sino disipar dudas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d761249 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"d761249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/investia.ca\/\" target=\"_blank\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"https:\/\/investia.ca\/\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-external-link-alt\"><\/i>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/investia.ca\/\" target=\"_blank\" >\n\t\t\t\t\t\t\thttps:\/\/investia.ca\/\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b1464 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"84b1464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2024\/12\/investia_3-1024x683.jpg\" class=\"attachment-large size-large wp-image-2109\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2024\/12\/investia_3-1024x683.jpg 1024w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2024\/12\/investia_3-300x200.jpg 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2024\/12\/investia_3-768x512.jpg 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2024\/12\/investia_3-1536x1024.jpg 1536w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2024\/12\/investia_3-scaled.jpg 2048w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2024\/12\/investia_3-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed5ef20 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"ed5ef20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f136a3 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"8f136a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247ab1d jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"247ab1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tServicios:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Dise\u00f1o UX<br>\n\u2022 Estrategia de producto<br>\n\u2022 Dise\u00f1o de interfaz\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821ffc7 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"821ffc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-458eb23 jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"458eb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIndustria:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Fintech<br>\n\u2022 Inversiones\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6f33 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"40a6f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef80bba jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"ef80bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEl equipo:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u2022 Representantes de Negocio\n<br>\n\u2022 Representantes de Finanzas<br>\n\u2022 Gesti\u00f3n de producto <br>\n\n\u2022 Ingenier\u00eda<br>\n\n\u2022 L\u00edder de UX y equipo (yo)<br>\n\n\u2022 Especialistas de sistema de dise\u00f1o\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e348c6f elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"e348c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70343c jltma-glass-effect-no elementor-widget elementor-widget-icon-box\" data-id=\"c70343c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA\u00f1o:\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t2022\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01aeb0c e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"01aeb0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c06f81 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4c06f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es Investia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3f11b elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac3f11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1354\" data-end=\"1484\">InvestIA funciona como un punto de entrada.<br data-start=\"1387\" data-end=\"1390\" \/>A place where first-time investors can explore, learn, and build confidence at their own pace.<\/p><p data-start=\"1486\" data-end=\"1727\">En lugar de presentar gr\u00e1ficos de rendimiento u opciones complejas, la plataforma se centra en la explicaci\u00f3n, la puntualidad y la confianza. Los usuarios son guiados a trav\u00e9s de los conceptos b\u00e1sicos de una manera tranquila y deliberada, m\u00e1s cercana a una conversaci\u00f3n que a una transacci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e20f5 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49e20f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Descripci\u00f3n del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eec1ba elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7eec1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1892\" data-end=\"2000\">El equipo detr\u00e1s de InvestIA ten\u00eda una preocupaci\u00f3n clara:<br data-start=\"1937\" data-end=\"1940\" \/>Los nuevos inversores mostraban inter\u00e9s, pero muchos nunca avanzaban.<\/p><p data-start=\"2002\" data-end=\"2176\">Los primeros comentarios mostraron el mismo patr\u00f3n una y otra vez. La gente se sent\u00eda insegura. No sab\u00edan por d\u00f3nde empezar, qu\u00e9 se esperaba de ellos ni si lo estaban haciendo bien.<\/p><p data-start=\"2178\" data-end=\"2290\">El desaf\u00edo no era agregar m\u00e1s funciones.<br data-start=\"2220\" data-end=\"2223\" \/>se trataba de crear un espacio que fuera lo suficientemente seguro para que alguien pudiera empezar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53385ee jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"53385ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alcance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e591562 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e591562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2320\" data-end=\"2367\">El proyecto se centr\u00f3 en reducir la fricci\u00f3n inicial.<\/p><p data-start=\"2369\" data-end=\"2623\">Eso implic\u00f3 repensar c\u00f3mo se presentaba la informaci\u00f3n, c\u00f3mo se formulaban las decisiones y cu\u00e1nto se mostraba en cada paso. En lugar de presentar todo de entrada, la plataforma revela el contenido gradualmente, lo que permite a los usuarios absorber la informaci\u00f3n sin presi\u00f3n.<\/p><p data-start=\"2625\" data-end=\"2750\">El lenguaje se mantuvo simple y directo. Las pantallas estaban intencionalmente en silencio. Cada elemento ten\u00eda una raz\u00f3n de ser, o no.<\/p><p data-start=\"2752\" data-end=\"2851\">El dise\u00f1o y la construcci\u00f3n evolucionaron juntos, ajust\u00e1ndose a medida que las limitaciones reales y las necesidades del negocio se hicieron m\u00e1s claras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7121ae9 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"7121ae9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e06770e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"e06770e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a42f10b jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a42f10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-1024x660.png\" class=\"attachment-large size-large wp-image-1188\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-1024x660.png 1024w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-300x193.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-768x495.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-18x12.png 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle.png 1459w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3817335 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"3817335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c5eae63 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"c5eae63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c575147 gallery-spacing-custom jltma-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"c575147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-1087 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-2-300x193.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-2-300x193.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-2-1024x660.png 1024w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-2-768x495.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-2-18x12.png 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-2.png 1459w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-1-300x193.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-1-300x193.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-1-1024x660.png 1024w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-1-768x495.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-1-18x12.png 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-1.png 1459w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-300x193.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-300x193.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-1024x660.png 1024w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-768x495.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4-18x12.png 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-4.png 1459w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-300x193.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-300x193.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-1024x660.png 1024w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-768x495.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3-18x12.png 18w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/01\/Rectangle-3.png 1459w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d4a321 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"2d4a321\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cafeec jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5cafeec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7544259 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7544259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2880\" data-end=\"2956\">Lo que surgi\u00f3 del proceso no parece un producto de inversi\u00f3n t\u00edpico.<\/p><p data-start=\"2958\" data-end=\"3217\">Tras su lanzamiento, InvestIA se abri\u00f3 a un primer grupo de usuarios, la mayor\u00eda de ellos nuevos en el mundo de las inversiones. Con el tiempo, <strong data-start=\"3061\" data-end=\"3087\">varios cientos de personas<\/strong> completaron la experiencia de incorporaci\u00f3n y pas\u00e9 m\u00e1s tiempo del esperado explorando las secciones educativas antes de tomar cualquier decisi\u00f3n.<\/p><p data-start=\"3219\" data-end=\"3335\">Preguntas de soporte sobre <em data-start=\"3244\" data-end=\"3265\">\u201c\u00bfPor d\u00f3nde empiezo?\u201d<\/em> se redujeron notablemente.<br data-start=\"3285\" data-end=\"3288\" \/>Las usuarios no se apresuraban, y ese era el objetivo.<\/p><p data-start=\"3337\" data-end=\"3532\">Al brindarles a las personas espacio para comprender antes de actuar, la plataforma ayud\u00f3 a reducir la incertidumbre y a aumentar la confianza. No persuadiendo a los usuarios, sino permiti\u00e9ndoles avanzar cuando se sintieran preparados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f2a7c3 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"8f2a7c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a0501e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"0a0501e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4fdd1 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3b4fdd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-8.png\" class=\"attachment-large size-large wp-image-2042\" alt=\"\" srcset=\"https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-8.png 800w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-8-300x225.png 300w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-8-768x576.png 768w, https:\/\/mariagoudet.com\/wp-content\/uploads\/2025\/12\/Diseno-sin-titulo-8-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ec675d e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"6ec675d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd0fde elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fcd0fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2133\" data-end=\"2171\"><strong data-start=\"2137\" data-end=\"2171\">Por qu\u00e9 esto es importante<\/strong><\/h3><p>Para los inversores primerizos, la confianza es parte del producto.<\/p><p>Este proyecto reforz\u00f3 algo simple pero a menudo pasado por alto:<br \/>Cuando las personas se sienten informadas, se quedan m\u00e1s tiempo.<br \/>Cuando permanecen m\u00e1s tiempo conf\u00edan m\u00e1s.<br \/>Y la confianza cambia la forma en que se toman decisiones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-600b4db e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"600b4db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7954ca elementor-post-navigation-borders-yes jltma-glass-effect-no elementor-widget elementor-widget-post-navigation\" data-id=\"f7954ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/mariagoudet.com\/es\/rate-my-rent\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Rate my Rent<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Investia IAdvisor Why do so many people want to invest\u2026 but never take the first step? 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