Diseño Web y UX
Telya Mobile
What do you do when the offer is clear, but the story isn’t yet?
That was the starting point for Telya Mobile.
The founder didn’t come with a finished concept or a long brief, but he did have two things figured out: the service itself, and the desire to keep the website short.
Very short.
The challenge wasn’t adding ideas. It was deciding what could be left out.
Services:
• Web Design
• Web Development
• Custom Logic
Industry:
• Telecommunications
• Mobile Services
The team:
• Founder
• Design & development (me)
Year:
2025
What is Telya Mobile
Telya Mobile offers mobile plans with a clear structure and straightforward pricing. No bundles, no unnecessary layers. Just options people can compare and choose from quickly.
The business didn’t need storytelling or brand positioning. It needed a site that explained plans clearly and let users move forward without friction.
Project overview
The founder came with content already prepared and a strong opinion about length. The site had to be concise. Visitors should be able to understand the plans, pick one, and continue — without scrolling through explanations they didn’t ask for.
That constraint shaped every decision. If a section didn’t help someone choose, it didn’t belong.
Scope of work
The work focused on reducing complexity.
Plans were summarized into clear, comparable blocks. Language was simplified. Visual hierarchy did the heavy lifting instead of copy.
To support this flow, custom logic was built in PHP so plans could be selected dynamically. When users interacted with an option, the site responded immediately, carrying that choice forward instead of asking them to repeat it later.
The site was built in WordPress, but extended where needed to support this behavior without relying on heavy plugins.
Final result
The final website does very little — on purpose.
Visitors can land on the page, understand the available plans, select one, and move forward in a single pass. The interaction feels direct, without steps that slow the decision down.
The site became a functional part of the service rather than a brochure. It supports users who already know what they want, while still giving enough context for those comparing options for the first time.
Constraints are useful.
Working with a strict limit on length forces better decisions. This project was a reminder that clarity often comes from subtraction, and that technical solutions should quietly support choices instead of calling attention to themselves.
When a website respects the user’s time, it earns trust quickly.