Diseño Web y UX
The Art Gorgeus
What happens when a community grows faster than the space built to hold it?
That was the situation with TheArtGorgeous.
The audience was there. The voice was strong. The content had been evolving for years.
The website, however, hadn’t quite caught up with the people using it.
The project focused on helping the site reflect who the readers actually were, and how they were arriving.
Services:
• Website Redesign
• Experience Refinement
• Content Structure
Industry:
• Creative Media
• Art & Culture
• Digital Publishing
The team:
• Editorial team
• Founders
• Design & development (me)
Year:
2022
What is The Art Gorgeus
TheArtGorgeous is a global creative agency and media platform with a strong presence across channels. Known for its widely followed Instagram account, print magazine, and collaborations with brands and institutions, the platform has been part of the creative world for over a decade.
Project overview
The website already existed and was actively used, but its structure reflected an earlier stage of the platform.
Most visitors were no longer arriving through traditional navigation. They were coming from social media, newsletters, and shared links — often landing deep inside the site. The experience needed to work just as well from the middle as it did from the homepage.
The challenge was not to change the voice, but to support it.
Scope of work
The redesign focused on how people move through content.
Articles, categories, and features were reorganized so readers could orient themselves quickly, understand where they were, and decide what to read next without friction. Visual decisions were guided by readability and rhythm, allowing content to remain playful without becoming distracting.
The work aimed to respect what already made TheArtGorgeous recognizable, while giving the platform more structure underneath. The site needed to feel current, flexible, and able to support ongoing collaborations without losing its personality.
Final result
The updated website aligned more closely with how the audience already engaged with the brand.
Readers could move between articles, features, and resources with less effort, and partners had clearer spaces to present collaborations without interrupting the editorial flow. Traffic from social channels translated into longer sessions, with visitors spending more time reading rather than bouncing after a single page.
The site became a steadier foundation for everything happening around it — editorial content, partnerships, and community — instead of trying to compete with them.
Takeaways
Media platforms don’t stand still.
As audiences change how they arrive and how they read, the spaces around the content have to adapt quietly. This project was a reminder that good redesign work often goes unnoticed — because it lets the content and the community stay front and center.
And in a space built on voice and trust, that’s exactly where the focus should be.