Diseño Web y UX
Hulshof Vloeren
When someone is renovating their home, what do they really look for online?
Not inspiration.
Not trends.
Mostly reassurance.
Hulshof Vloeren didn’t need a flashy website. They needed one that felt reliable before the first call.
Services:
• Web Design
• Web Development
• Content Structure
Industry:
Home renovation
The team:
• Business owners
• Web design & development (me)
Year:
2018
What is Hulshof Vloeren
Hulshof Vloeren works with homeowners who want their floors done properly.
PVC, Beton Ciré, trap renovations — solid work meant to last.
Their clients usually arrive with practical questions. How long does it take? What does it look like? Is this the right option for my space? The business already answered those questions in person. The website had to do the same online.
Project overview
They reached out with a clear request: redesign the website in WordPress.
There wasn’t a long brief or a big strategy document. The goal was straightforward — make the site reflect the kind of work they actually do.
Something that helps people understand the service before making contact, instead of forcing them to ask everything from scratch.
Scope of work
The focus was on structure and readability.
Services were reorganized so visitors could quickly see what Hulshof Vloeren offers and where each option fits. Images were used to show real results, not concepts. Text stayed simple and factual.
The site was built in WordPress with the idea that the team should be able to update it themselves — adding photos, changing text, keeping things current without extra help.
Final result
The new site became a practical tool rather than a showcase.
Visitors could move directly from service pages to contact without getting lost. More people arrived knowing what they were asking for, which made conversations shorter and more concrete.
In the months after launch, the site received steady traffic from people actively looking for flooring solutions. Many of them reached out through direct calls and messages after browsing just a few pages.
The website stopped being a placeholder and started doing part of the job.
What this project reminded me
Not every business needs to stand out.
Some need to be understood.
When a website mirrors how a company already works offline, it becomes useful instead of decorative. And usefulness, in this kind of business, is what builds trust.